The Stigma Free Allies Team is a staff-led group of volunteers and are a vital source of information for peers. The aim role is targeted towards raising awareness of mental health and reducing the stigma surrounding it. Stigma Free Allies are able to signpost colleagues to relevant services within ands outside of the Scottish Ambulance Service. 


Why do we need stigma free allies?

The stigma surrounding mental health has been around for too long. Together with our mental health allies we want this to change.


At times our lives can be complex and we can find it overwhelming. When this is combined with the fast pace of working in the emergency services we sometimes need to talk time to reflect and talk.

We want to create a workplace where talking is common practice, without the fear of stigma.

Our champions can help to signpost peers to support services in a confidential*, none judgemental manner.


What do allies do?

Stigma Free Allies are volunteers, there is no maximum or minimum time commitments. Allies provide the first level of support to colleagues, although they cannot offer formal counselling services, they are able to signpost to ensure staff are aware of what services are available to them - whilst also offering support and reassurance.

Allies also help to raise awareness and challenge the stigma surrounding mental health within the workplace. We hope the work of allies will drive forward change and embed positive change within the workplace.

Find an ally

We are still actively recruiting Stigma Free Allies. As the team develops we hope to be able to provide a direct contact list for your regional allies.

Until then, please utilise the forum to find your local Ally or drop our team a line who will be happy to put you in touch with someone close to you.


Become a stigma free ally

Allies may have one or more of the following attributes: 

  • An interest in supporting people with mental ill health and working with others to break the stigma 

  • Personal experience of mental ill health 

  • Experience of helping others e.g. family/friends/colleagues who have experienced mental ill health 

  • Specific training or qualifications relating to mental health support 

We expect our Allies to be: 

  • Good listeners 

  • Non-judgmental 

  • Empathetic and supportive 

  • Aware of who or where to find sources of further support available 

  • Fully aware of signposting options for colleagues and how to respond if faced with a difficult interaction

Our pledge is that Allies will: 

  • Raise awareness of the importance to talk about mental health

  • Promote wellbeing initiatives within the Scottish Ambulance Service and UK Stigma Free

  • If approached for signposting or information will give reassurance and direction to the relevant sources

  • Encourage self-help and seeking appropriate professional help 

  • Listen attentively and non-judgementally 

If you want to become an Allie, please fill out the form below and we will arrange for an information pack to be sent to you.

Become a Stigma Free Ally

Thanks for registering your interest in becoming a Stigma Free Ally, we will be in touch shortly - remember to check your junk mail folder for any correspondence.